The best company in the world!

If you are wondering what company I consider being the best company in the world, it is Abercrombie&Fitch. If you ask me I would definitely say that it is the best known company worldwide when it comes to casual and summary clothing. It is an American retailer that is founded in New York in 1892. With its over 300 locations only in the United States, it focuses on consumers between 18 to 22 years. A&F attach great importance on the satisfaction of its customers and high quality garments. The company also operates three offshoot brands: Abercrombie kinds,  Gilly Hicks and Hollister Co., with unfortunately only the latter existing in Austria.
You've probably noticed their poster somewhere because it's very catchy and attracts your attention immediately when passing by (if you live in the US). A&F is known for its racy marketing photography that features outdoor settings, usually with semi-nude and thoroughly fit males and females for an increased tone of sexuality.

Anyways, now I want to talk about the best known youth brand in our surroundings - Hollister Co. Even if the brand pursues the technique of "walking self-marketing", you probably all know it since it is famous all over the world. The company has not relied on media marketing to communicate its desired look and appeal but rather on direct advertising wearing an item of clothing from HCo. This is notably achieved through the large screen-print of the brands name or the famous flying seagull logo on the majority of their merchandise. The Hollister-labeled shopping bag which is carried around by a big amount of people produces a similar effect.
HCo is an American lifestyle brand, launched in July 2000, which was ranked as the second most preferred clothing brand of US teens. Goods are available in-store as well as through the company's online store. In 2008 Hollister opened its first store outside of the U.S. and Canada in London. Due to the fact that the store stands out from any other store by its simulated appearance of vintage beach shacks in an indoor shopping mall, it is very easy to remember it. When a new store is opened you will always find semi-nude models standing outside the entrance promoting the brand with their typical red bathers.

When you walk in you will feel comfortable and welcome due to the sweet greeting by one of the store-models.  The whole atmosphere makes you feel as if you were on the beach: Surf boards are lining the wall behind the registers and potted palm trees are placed around the store. The smell of the current popular SoCal fragrance, which is very summery, and the surfer inspired tunes set the whole beach shack mood. Every Hollister store has installed video walls that play live-feed from Surf City Huntington Beach in California to provide customer with a flavor of the SoCal surf atmosphere HCo. promotes. The sepia toned images of Hollister provide a vintage feel that is adequate with the lifestyle promoted by the brand.

I must admit that I am totally enraptured with this brand and I am literally obsessed with their casual clothing. As I was walking through the shop to buy some new things I was addressed by a vendor if I was interested in working at Hollister. I agreed, of course, and after I applied for the job last week I am now recruited as a store-model in the shop in Graz. I am happy and really proud that from today I can consider myself being a part of this amazing company. =)